Coach Coach x  Harajuku

Elvin led and designed the second series of the Coach Play concept stores in Harajuku.  Inspired by Harajuku’s kawaii culture, the store features a bold pink facade made from branded coach bricks, along with local elements such as bespoke neon designs, created in collaboration with a local Japanese neon shop, and a uniquely kawaii color palette. The space also features gamified elements, with a special claw game featured within its window featuring all of the favorite Coach bags, in miniature. 

Lead Experience Design