Coach x CDF Mall

A fully immersive experience was created including a bespoke pop-up, an OOH, a poolside, and a hospitality truck.  We continue to localize creatives to connect with our customers more closely.

Service

Experience Design

Client

Coach

Year

2021

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Rexy, the Coach mascot, travels to Haitang Bay, Sanya for her beach holiday in true Americana style celebrate the California dream along with the tropical charm at Haitang Bay.

Design Adaptation

The concept of "Rexy on Holiday" was adapted at different scales.