Coach x Jean-Michel Basquiat

Elvin led and designed the biggest immersive phygital scavenger hunt (pop-up installation with AR game) of Coach Brand in Johor Premium Outlet, Malaysia, and Genting Highland Premium Mall, Singapore to celebrate the arrival of the #coachxbasquiat collaboration. Every day customers can walk into the pop-up to play, take photos, scan the QR code to play the AR game, and learn more about the legacy of renowned New York City Artist Jean-Michel Basquiat and his prolific graffiti work, and his deep cultural meaning.

Service

Experience Design

Client

Coach

Year

2021

Everyday customer can walk into the pop-up to play, take photos, scan the QR code to play the AR game, and learn more about the legacy of renowned New York City Artist Jean-Michel Basquiat and his prolific graffiti work, and his deep cultural meaning

Design Adaptation

Coach x Jean-Michel Basquiat was adapted at 2 locations in Singapore and Malaysia.