Coach x Jean-Michel Basquiat

One of the biggest immersive digital & physical scavenger hunt (outpost installation with AR game) of Coach Brand in Johor Premium Outlet, Malaysia, and Genting Highland Premium Mall, Singapore to celebrate the arrival of the #coachxbasquiat collaboration.


Experience Design





Everyday customer can walk into the pop-up to play, take photos, scan the QR code to play the AR game, and learn more about the legacy of renowned New York City Artist Jean-Michel Basquiat and his prolific graffiti work, and his deep cultural meaning

Design Adaptation

Coach x Jean-Michel Basquiat was adapted at 2 locations in Singapore and Malaysia.