Coach x Red Room
Elvin led and designed The "Red Room" concept for the Coach Lunar New Year 2022 Campaign to honor and celebrate the Lunar New Year of Chinese culture. Different tiers of the concept as adaptations were catered to Coach stores including high-end premium malls, public outposts, in-store malls, and outlets.
Lead Experience Design
For the first time, 3D creatives joined forces with the 2D campaign and delivered a super fun and impactful Lunar New Year narrative.
The concept of "Red Room" was adapted at 19 different stores in China.