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Coach x  Silhouette Cafe

Elvin led and designed Coach's “Somewhere in America” in Seoul (Korea)- a fully immersive pop-up featuring the Fall 2022 collection, the Bandit bag & many daily activations. Coach took over the well-known Silhouette Cafe and transformed it into an experiential moment. 

Service

Lead Experience Design

Client

Coach

Year

2022

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Coach announces the opening of “Somewhere in America”, a pop-up celebrating the launch of the house’s Fall 2022 collection. Inspired by an imagined American suburban town, the pop-up will unveil Coach's vision of American heritage, reenergized with the optimism and attitude of the next generation. Visitors will experience programming including live performances by up-and-coming artists, displays showcasing Coach’s craftsmanship, and sweets inspired by the American suburbs. ‘Somewhere in America’ was installed at 2 major locations in Japan and Korea, as well as in several smaller locations in Japan.

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